Internal Link Analyzer

Enter your website and the analyzer crawls your internal links, then scores every page by how much link value it receives from the rest of the site. You also get the anchor texts used for each page, weakly linked and orphan pages, links that hit redirects or errors, and a folder tree of your site structure. Crawl up to 500 pages while you wait, or 1,000 pages as an email report.

How to analyse your internal links

1. Enter your homepage and choose how many pages to crawl: up to 500 while you wait, or 750 to 1,000 as an email report.
2. Keep Compare with XML sitemap on to find orphan pages that nothing links to.
3. Click Analyse links. When the crawl finishes, the Pages tab lists every URL with its link score. Tap a column to sort and tap a row to see the anchor texts and pages that link to it.
4. Open the Issues tab and work from the top. Each issue lists the pages to change.
5. Use the Site tree tab to see how your pages are grouped in folders and how many clicks they are from the homepage.
6. Download the pages, links and anchor texts as CSV to plan your changes.

What to fix first

• Links to broken pages and redirects. Point them straight to the live, final URL.
• Important pages with a low score. Link to them from related, well-linked pages such as service pages, popular blog posts and the menu.
• Orphan pages and pages with one internal link. Add links from relevant content, or remove pages you no longer need.
• Nofollow internal links. Use normal links between your own pages.
• Generic or empty anchors. Use short text that says what the target page is about, and add alt text to linked images.
• Deep pages. Keep key pages within three clicks of the homepage.

For a full technical audit of the same pages, run the website SEO crawler. To check links on a few pages, including external ones, use the broken link checker.

Frequently asked questions

What is the Link Score?

It is a PageRank-style score from 1 to 100 based on the internal links found in this crawl. Pages that receive followed links from many pages, or from pages that are themselves well linked, score higher. The scale is logarithmic and relative to this crawl, so the strongest page is 100, similar to Screaming Frog’s Link Score. It is not Google’s own score and does not include links from other websites.

Which links count?

Followed links between HTML pages on the same domain. Nofollow links and links on nofollow pages are left out of the score but still listed in the tables. Links to a URL that redirects are passed on to the final page when it was crawled.

What should I fix first?

Links to broken pages and redirects, important pages with only one internal link or only nofollow links, and orphan pages from your sitemap. Then replace generic anchors such as “click here” with text that describes the target page.

What does “Several targets” mean for an anchor text?

The same anchor text points to two or more different pages. That is normal for words like Home, but if it is a keyword phrase, the pages may compete with each other. Choose one main page for each important phrase.

How many pages can it crawl?

Up to 500 pages while you keep the page open, or up to 1,000 pages as an email report: we crawl on our server and email you a link to the finished report, so you can close the page.

Why are some links missing?

The crawler reads the HTML your server sends. Links added only by JavaScript after the page loads, and pages blocked by robots.txt, are not followed.

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