Category pages that don't rank
Shoppers search for the exact range you sell and land on marketplaces or bigger stores, because your category page has a title and a product grid and little else.
Search · E-commerce SEO · India
Ecommerce SEO services that turn product searches into sales
93Digital runs ecommerce SEO for Indian online stores that want more sales from Google search and less reliance on ads and marketplaces. We fix category and product pages, clean up duplicate URLs and track the revenue search brings in.
Sound familiar?
What usually holds E-commerce SEO back
Thousands of near-duplicate URLs
Filters, sorting and variants create endless URLs, so Google spends its time on copies and misses the pages that sell.
Sales that stop when ads stop
Almost every order comes from paid clicks or marketplace listings, so each sale carries a cost before it reaches you.
What we do
Ecommerce SEO services we offer
Most stores need a mix. Your free audit shows which pages and fixes will bring sales first.
Category page SEO
For stores whose collection and category pages should rank for broad product searches.
- A target search mapped to every category
- Helpful copy and FAQs that keep products visible
- Internal links from menus, filters and guides
Product page SEO
For stores with products people search for by name, model or feature.
- Unique titles and descriptions, no copied supplier text
- Image alt text and fast-loading galleries
- Product schema for price, stock and ratings
Technical SEO for stores
For large catalogues with filters, variants, out-of-stock items and slow templates.
- Faceted navigation and duplicate URLs controlled
- Canonicals, sitemaps and out-of-stock rules
- Core Web Vitals fixes for product and category templates
Shopify SEO
For Shopify stores that want more from search than the theme gives by default.
- Duplicate collection and product URLs handled
- Theme and app code trimmed for speed
- Structured data checked and completed
WooCommerce SEO
For WordPress stores running WooCommerce, from small catalogues to large ones.
- Permalinks, category bases and SEO plugin set up
- Hosting, caching and plugin load reviewed
- Product schema and sitemaps checked
Buying guides and content
For stores selling products that people research before they buy.
- Buying guides and comparisons that link to categories
- How-to and care guides that answer common questions
- Topics planned around real searches in India
What's included
Everything you get with E-commerce SEO
Pick the full package or the parts you need. Your free audit tells you where to start.
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Ecommerce SEO audit
A full crawl of your store for duplicates, broken pages, slow templates and indexing problems.
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Category and product keyword map
Each important search matched to one category or product page, so your own pages don't compete.
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On-page optimisation
Titles, headings, copy, images and internal links on the pages that bring sales.
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Product schema
Price, availability and review markup that makes your products eligible for rich results.
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Speed for stores
Image, script and app clean-up so product and category pages load fast on mobile.
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Merchant Center basics
A clean product feed so your products can appear in Google's free listings and Shopping results.
Every month
What you get every month
No black box. This is the work you can see each month, listed in your report.
- Report
Organic revenue, orders and category rankings in one live dashboard.
- Health check
A fresh crawl for new duplicates, broken links and indexing issues.
- Pages
Category and product pages improved from the keyword plan, approved by you.
- Content
Buying guides or articles that support your top categories.
- Feed check
Merchant Center errors and disapproved products reviewed and fixed with your team.
- Review call
A call to walk through results and agree next month's priorities.
How it works
How we run E-commerce SEO
Week 1
Audit
We crawl the store, read your Search Console and sales data, and see which categories competitors win.
Week 2
Plan
We map keywords to categories and products, and agree the revenue and rankings we'll report on.
Month 1
Fix
Duplicate URLs, schema and speed problems are fixed, and top categories get new copy.
Month 2 onward
Grow
More categories, products and buying guides each month, with organic sales reported.
What we measure
The numbers we report every month
Organic revenue
Orders and sales from Google search, tracked in GA4.
Category rankings
Where your main category pages rank for the searches that matter.
Index health
The pages you want in Google indexed, and junk URLs kept out.
Product rich results
Products showing price, stock or ratings in search results.
Industries we work with
- Fashion and apparel
- Beauty and personal care
- Home and furniture
- Electronics and accessories
- Food and grocery
- Health and wellness
- Jewellery
- B2B and industrial supplies
Tools we use
- Google Search Console
- Google Analytics 4
- Google Merchant Center
- Ahrefs
- Semrush
- Screaming Frog
- PageSpeed Insights
- Rich Results Test
Guide
Ecommerce SEO services in India: a buyer's guide
What ecommerce SEO services include
Ecommerce SEO services help an online store rank on Google for the searches shoppers make before they buy, and turn that traffic into orders. The work differs from SEO for a service business because a store has hundreds or thousands of pages built from a few templates, and a small template problem repeats on every page. A complete service covers six areas:
- Category pages: the collection pages that should rank for broad searches such as “men’s running shoes”.
- Product pages: unique titles, descriptions, images and reviews for products people search by name or model.
- Technical SEO: faceted navigation, duplicate URLs, out-of-stock pages, sitemaps and site speed.
- Structured data: product schema for price, availability and ratings.
- Internal linking: menus, breadcrumbs and links from guides that pass authority to the pages that sell.
- Content: buying guides and comparisons for products people research before they buy.
An ecommerce SEO company should report on orders and revenue from search, since traffic alone does not pay for the work.
The 80/20 of ecommerce SEO: start with category pages
For most stores, category pages hold the biggest SEO opportunity, because they match the broad searches that many shoppers make. Someone searching “cotton kurtas for women” wants a range to choose from, which is exactly what a category page offers. Product pages tend to rank for narrower searches: a brand, a model number or a specific style.
A category page that ranks well usually has:
- A title and H1 that match the main search for that category.
- A short introduction above the products, and more helpful copy or FAQs below them.
- Filters for the attributes people actually search, such as size, colour, material or price.
- Links to related categories and to buying guides.
- Enough products to be useful, with out-of-stock items handled sensibly.
Fix your top categories first, then move to products. On product pages, replace copied supplier descriptions with your own, write clear image alt text and show reviews on the page.
How to handle filters, variants and duplicate pages
Filters, sorting options and product variants create new URLs for the same products, and left alone they can produce far more pages than your store really has. A few categories multiplied by a few filters quickly becomes thousands of combinations. Google spends time crawling these copies and can miss the pages you care about.
- Decide which filter pages deserve to rank. “Black leather sofas” may be worth its own indexable page. “Sofas sorted by price, page 4” is not.
- Use canonical tags to point variant and sorted URLs to the main version of the page.
- Keep low-value combinations out of the index with noindex tags or, for very large catalogues, robots.txt rules.
- Link internally only to clean URLs, so Google gets one consistent signal about which page matters.
Out-of-stock products need a rule too. Keep the page live if the item will return, and mark it as out of stock. If it is gone for good, redirect it to the closest alternative or to its category.
Shopify SEO vs WooCommerce SEO
Shopify and WooCommerce can both rank well, and each has its own SEO quirks that decide where the work starts.
Shopify SEO
Shopify handles hosting, security and sitemaps for you, and themes add canonical tags by default. The trade-offs are a fixed URL structure, with /products/ and /collections/ in every address, and products that can be reached through several collection URLs. Themes and apps also add scripts that slow pages down. Shopify SEO usually starts with a theme and app audit, then moves to collection content, internal links and structured data.
WooCommerce SEO
WooCommerce runs on WordPress, so you control URLs, code and hosting completely. That control cuts both ways. Speed depends on your hosting, caching and how many plugins are installed, and settings such as permalinks, category bases and the SEO plugin need to be configured correctly. WooCommerce SEO usually starts with hosting and plugin load, then moves to templates, schema and content.
Switching platforms for SEO alone is rarely worth the cost and risk. A well-run store on either platform will outperform a neglected one on the other.
Product schema and Google Merchant Center
Product schema and a Merchant Center feed both help your products take up more space in Google, with price, stock status and ratings visible before anyone clicks.
Product schema is structured data on your product pages that describes the name, price, currency, availability and reviews. It makes products eligible for rich results, though Google decides when to show them. You can check it with Google’s Rich Results Test and the related reports in Search Console.
Google Merchant Center holds a feed of your products. Once the feed is approved, your products can appear in free listings on Google, which are available in India, and the same feed powers Shopping ads if you run them. The basics that keep a feed healthy:
- Prices and availability in the feed match your product pages.
- Titles say what the product is, with brand, type and a key attribute.
- Images are clear product photos without promotional text on them.
- Identifiers such as GTIN and brand are included where your products have them.
- Shipping and returns policies are easy to find on your site.
You can check your own store with our free tools: the schema validator tests product markup against Google’s required and recommended properties, the image SEO audit finds heavy images and missing alt text, and the duplicate content checker spots product and filter pages that repeat each other.
How ecommerce SEO services are priced
Ecommerce SEO cost in India depends on the size of your catalogue, how many categories you want to rank, which platform you use and how much technical clean-up the store needs first. The main factors are:
- Catalogue size: a store with fifty products and one with fifty thousand need very different amounts of work.
- Competition: some categories put you up against marketplaces and large brands.
- Technical state: duplicate URLs, slow themes or a messy past migration add work at the start.
- Content: how many category descriptions, product rewrites and buying guides the plan needs.
For typical price ranges, see what e-commerce SEO costs in India, part of our full SEO pricing guide with a free budget calculator.
On timing, technical fixes can show results within weeks of Google recrawling the store, while category pages and content usually take three to six months to climb. Every free audit from 93Digital ends with a fixed monthly quote, so you know the cost before you commit.
How to choose an ecommerce SEO company
Choose an ecommerce SEO company that reports on revenue from search, has worked on your platform and can name the categories it would fix first. These questions help:
- Will you report sales or only traffic? GA4 ecommerce tracking should show orders and revenue from organic search.
- Have you worked on Shopify or WooCommerce stores like mine? Platform experience saves weeks of trial and error.
- How will you handle filters and duplicates? A vague answer here is a warning sign for any large catalogue.
- Who writes product and category copy? Ask to see a sample before you sign.
Red flags include promises of first-page rankings for every product, bulk link packages and plans to publish thousands of thin pages generated from filters or keywords.
A simple test: ask the agency which three categories on your store they would work on first, and why. A good answer comes from your search and sales data.
Want to know who you would work with? Read about the 93Digital team and how we run every channel together.
FAQ
E-commerce SEO questions, answered
Anything else? Ask it on your free audit call.
It depends on the size of your catalogue, the number of categories you want to rank, your platform and how much technical clean-up the store needs. A store with a few dozen products needs far less work than one with thousands. Your free audit ends with a fixed monthly quote, so you know the cost before you start.
Technical fixes such as duplicate URLs, schema and speed can show results within weeks once Google recrawls the store. Category pages and buying guides usually take three to six months to climb, depending on competition.
Yes. Shopify handles hosting, sitemaps and canonical tags well. Its limits are a fixed URL structure, products reachable through several collection URLs and apps that add code, and good Shopify SEO works within those limits.
Both can rank well. Shopify is simpler to run and less flexible, while WooCommerce gives full control over URLs, code and hosting and needs more care for speed and updates. We rarely recommend switching platforms for SEO alone.
Product schema is structured data that tells Google a product's name, price, availability and reviews. It makes your products eligible for rich results with price, stock and ratings shown in search, though Google decides when to show them. Every store should have it on product pages, and we check it with Google's Rich Results Test.
If the product will come back, keep the page live and mark it as out of stock. If it is discontinued, redirect it to the closest alternative or its category, so you keep the rankings and links the page earned.
Yes, we cover the basics: connecting your store, checking the product feed and fixing errors and disapprovals. A clean feed lets your products appear in Google's free listings and is the base for Shopping ads if you run them.
Yes. We write unique copy for your priority categories and products, and you approve it before it goes live. For large catalogues we also create templates your team can follow for the rest.
More ways we help
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